How to increase revenue

 

When I coach CEOs on growth, I start with one formula:

Because you can grow revenue without touching your pricing.

3x your leads
1.7x your win rate
2x the average size of client accounts

3 × 1.7 × 2 = 10.2x growth

A $2M business becomes a $20.4M business.

5 ways to grow revenue while keeping prices steady:

1. Focus on your best customers
↳ Best-fit clients close faster and stay longer.
↳ Define your top customer profile. Move pipeline effort toward that group.

2. Fix your sales conversion
↳ Audit your last 20 lost deals.
↳ Find the #1 reason they stalled. Fix that first.

3. Keep more customers
↳ Bain & Company found a 5% lift in retention can raise profit 25% to 95%.
↳ I tell CEOs the renewal decision gets made in the first 90 days.

4. Grow existing accounts
↳ The trust is already there.
↳ Review your top 20 customers.Find one more problem you can solve.

5. Build a referral engine
↳ A Wharton study of a German bank found referred customers were worth 16% more.
↳ Ask your 10 happiest clients for one intro.

Start where you’re leaving the most money on the table. Then work through the rest.

Which of these five do CEOs overlook most?

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